Discourse, according to Reuters news agency quoted sources said that Disney is in talks to invest in a consortium led by Bus Online, hope to the new platform to further expand the Chinese market, Google will also participate in a joint venture of the consortium.
The source said that Disney hopes the deal that the U.S. entertainment giant to promote business development in China by providing more in-depth China platform. Disney announced in November last year, investment in building theme park in Shanghai, has taken the Western media and entertainment companies to enter the Chinese market, a big step.
According to the informed sources, Disney, to be adopted by a consortium led by private placement, the purchase of new shares and old shares ways to spend more than 100 million U.S. dollars purchased the bus line 30-40% stake. Disney executives will fly to Beijing and Beijing media circles to discuss Disney's long-term development in China, including investment in the bus line the transaction.
The source also revealed that Google only invested in this account for a small part of the share, while Disney holds a majority, but not yet signed a specific agreement.
In addition, the source also revealed that, KFC will also work with the bus line to reach a cooperation agreement that allows the bus line, in its more than 2,000 restaurants in China to play the content on the screen. So if Disney and the bus line to reach the equity investment agreement, then the Disney's and KFC in China to become partners, and to provide the media player content.
But the source did not disclose a more detailed negotiating process, saying the talks are confidential.
The bus line based in Shanghai, is China's largest bus digital media and advertising company, is also CCTV and the Xinhua News Agency, the exclusive mobile media and advertising partners. In 2009 the company receivable 315 million yuan (about 46 million U.S. dollars), has access to IDG, the Yangtze Capital, CCB International, etc. 80 million U.S. dollars in venture capital investment. Has yet to comment on the matter.
The spokesman also said Google can not make comment on the current Disney company did not comment.
